Headline & Hook Analyzer

Score your headline, hook or subject line out of 100 — and get fixes to make it click.

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Paste a headline, a thread hook or an email subject line and get an instant 0–100 score based on length, structure, numbers, power words and emotional triggers — plus specific suggestions to improve it. Great for testing variations before you publish.

What is the Headline Analyzer?

A headline analyzer scores how clickable a headline is likely to be and tells you why. It checks the signals that correlate with click-through — ideal length, a concrete number, a power word, an emotional trigger and a curiosity-opening first word — and surfaces what’s missing.

How it works

  1. 1

    Paste a headline

    Enter any headline, hook or subject line.

  2. 2

    Get a score

    See a 0–100 rating plus the underlying signals (length, numbers, power and emotion words).

  3. 3

    Apply the fixes

    Follow the targeted tips, tweak, and re-test until the score climbs.

Who it's for

Bloggers

Test article titles before publishing.

Email marketers

A/B your subject lines against the 60-character cutoff.

Content creators

Sharpen thread and video hooks for higher stop-rate.

Benefits

  • Instant 0–100 score
  • Specific, actionable fixes
  • Works for headlines, hooks and subject lines
  • Free, private, no login

Frequently asked questions

What makes a good headline?+

The strongest headlines are scannable (about 30–70 characters), include a specific number, use a power word, open with a curiosity trigger (How, Why, Stop, a number), and carry one emotional charge. The analyzer checks each of these.

How is the score calculated?+

It combines length, word count, presence of numbers, power words, emotional words and a curiosity-opening first word into a 0–100 estimate of click potential. It’s a heuristic guide, not a guarantee — always test with your real audience.

Can I use it for email subject lines?+

Yes. The same signals drive open rates, and the tool flags when you exceed the ~60-character inbox cutoff.

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